GSU Merch Rebrand

The GSU Merch Rebrand involved taking the initial GSU merchandise and transforming it into a particular style of our choice, mine being Vintage Country Club. In my early stages, I did extensive research looking through vintage catalogs and sports editorials. I also had inspiration from car repair shirts and tennis apparel, specifically from the 60s/70s. For my required deliverables, I intentionally chose clothing and other items that seemed appropriate for the time frame.

A highlight of this project are the badges, showcasing the icon, the panther. I wanted to create a classic icon, reflecting the times. To drive it further, I used textures to give a worn feel to the clothing, to make the brand feel nostalgic.