Beats Ad Campaign

My final Motion II project was to create a conceptual ad campaign for any brand of our choosing. I chose to do Beats Headphones for its strikingly bold marketing and because it's become an essential item in my everyday life. For my campaign, I challenged myself with restrictive goals such as making the campaign seasonal, in this case, for spring.

I emphasized the concept with the color palette and warm-toned environment. Another goal I implemented was using marketing strategies such as empathy to capture a certain target audience. My main purpose was to make Beats motivational and lively, using an audio-centric ad to highlight its features, specifically noise cancellation.